Here is an overview of celebrations that will be organised in different countries. This information is from the FAO Dairy Outlook mailing list
Argentina:
We inform that the UGT (Unión General de Tamberos de la República Argentina) an entity founded in 1920 that reunites the dairy-farmers all across Argentinian land has decided to support the World Milk Day.
We’re planning some activities explaining the advantages of milk consumption and press campaigns. We hope to improve on these activities every year.
The word TAMBO comes from Inca language and in Argentina it’s a synonym for dairy farming, so the owners are known as "TAMBEROS".
Fieles al lema de nuestra entidad: "Los pueblos que beben leche son sanos, inteligentes y longevos" y de la FAO: “ayudando a construir un mundo sin hambre” procuramos -al igual que lo hacen muchos países- generar conciencia sobre la importancia de nuestro producto para la alimentación del ser humano como así también para que los programas de asistencia social y todas las escuelas puedan a través de la "copa de leche" y otras medidas de educación nutricional, favorecer desde la niñez los buenos hábitos de consumo.
Guillermo Draletti, UNION GENERAL DE TAMBEROS, www.tamberos.org.ar
Austria:
On the world Milk Day in Austria a lot of events are organized.
In Lower Austria in the project "The Country where milk and honey is running" 20 milk farmers and beekeepers open their farms and invite the consumers.
In Salzburg there is a night of milk organized. The ministry of agriculture gives a press conference.
The school milk farmers gives a football to every school and invite the pupils to their farms.
For more information contact Mr. Peter Hamedinger (peter.hamedinger@ama.gv.at)
Belgium:
Vets without Frontiers activities this year is:
Support to local milk production in Africa: A basic element in the fight against poverty and famine
Madeleine Onclin, Directrice VSF-DZG-Belgium www.vsf-belgium.org
Chile
This year we have decided to emphasize solidarity in our celebrations of World Milk Day.
On the one hand, the company that leads promotion of milk consumption in our country, Promolac (a partnership between the major dairy industries and Fedeleche, the organization of milk producers), has decided to make an important donation of milk to people of a small village in the south of Chile (Chaitén) which were entirely evacuated after the eruption of a volcano.
Inhabitants were transferred without being able to bring any of their personal belongings and today they face a very difficult situation. They don’t know if they will ever be able to return to their homes because the volcano erupts continuosly, and it rains so much in the area that the rivers keep flooding the village with water and mud .
On the other hand, the Association of Milk Producers of the important producing area “Region of the Rivers” (APROVAL-Valdiva) together with the local milk producers is also organizing a donation of milk to a charity institution of Valdivia. We would have preferred to have more festive activities to commemorate WMD but we thought it was important to emphasize the social role that the dairy sector has and to support , with these small efforts, fellow-citizens who are currently facing a difficult situation .
Warm greetings from Chile (the end of the world) to all participants of this year’s World Milk Day celebrations!
José Luis Delgado Morales
Central America:
"Milk….as pure as a mother´s love.
And as an homage to its great value, Tetra Pak packages conserve the nutritional values and flavour with all its freshness so you can enjoy it to its fullest.
June 1st. World Milk Day"
China:
As you know Si Chuan Province suffered earthquake on May 12, 2008. More than 40 thousands of people died and millions family become destitute and homeless in this disaster. China dairy enterprises have donated Cash and Milk Production over hundred millions Yuan (RMB)
Here are will 3 special events for world milk day.
1, National School Milk Office and Dairy Association China will hold publicize about Milk Nutrition, Why drink milk in school in China Children Newspaper in 28th May
2, China dairy industry association donates milk and milk nutrition manual to countryside.
3, China Dairy Industry Association will hold a program “drink milk whole life” in CCTV-2 in 1st June.
/Tony
Germany:
In eleven Federal states the motto is now: "Faster, stronger, smarter. Milk makes it!."
How do the strawberries get into the yogurt? Why is curd in the cheese cake? As there is so much that is worth knowing about milk, the white power drink celebrates World Milk Day this year as well.
The motto on June 1st in Germany is: "Faster, stronger, smarter. Milk makes it." The CMA (the central marketing association of the German Agribusiness) together with the GML (the union of federal dairy associations) will inform visitors about the properties of milk, the food made out of it and its importance in the context of a balanced diet.
According to the motto „faster, stronger, smarter“, milk, as part of a balanced diet, helps to recover your strength. The energy for speedy feet comes from the lactose which supplies muscles continuously with energy. Calcium helps to strengthen bones and teeth; protein is good for your muscles. All three can be found in milk, exactly like amino acids, which play an important role in your mental fitness.
Becoming an expert with Emma and the “Milk Quartet”
Big and small visitors of the World Milk Day festivities can demonstrate how fit they are in various activities. One of the highlights in many German cities will be Emma – the cow made of wire which sensitively reacts. With a metal stick, visitors can test their skills keeping a steady hand and trying not to touch the wire cow. Each time there is contact, Emma reacts with a light siren and a loud “mooohhh”.
There will also be the “Milk Quartet” informing in a playful manner about the importance of milk and milk products which will be offered to all visitors of the event. As a highlight at the end of an informative Day around milk, children will receive a certificate, appointing them officially “milk experts”.
Michael Brandl from the Association of the German Dairy Industry
Georgia:
Dairy Georgia, is a national dairy association with interest to support the dairy sector national wide and therefore part of your coverage area. We thought you would be interested in the attached press release reporting from our most recent dairy event that will take place in Royal Quarter Theatre, 10 Abesadze Street Tbilisi on the 1. June 1-3pm where children celebrate the World Dairy Day.
As detailed in the release, a drawing competition for school children in Tbilisi has been carried out by Dairy Georgia earlier this spring and at the World Dairy Day 1. June all participants with families and a friend are invited to an event where a prize ceremony will take place together with food tasting of dairy products, music entertainment by Basti Bubu and other activities for the children. Top managers from the large dairies in Tbilisi will be present and will award the winners. The event aims to highlight milk and the importance of safe milk and dairy products in children, teenagers and adults diets.
If you would like more information about the event and Dairy Georgia, are interested to come and cover the event or would like to schedule an interview, please call +995 99 188 779 or send an email to kakhaberk@gmail.com.
Kakhaber Koniashvili, Dairy Georgia
Indonesia:
In celebrating World Milk Day, Indonesia with the support from Frisian Flag ,is going to launch " Frisian Flag Gesit"
A set of movement is designed to improve the milk drinking habits.
A plan has been drawn to start the movement on the 28th May 2008 ,and The Minister pf Youth and Sport has been asked to officiate the movement.
Dr Suharto, Indonesia School Milk Committee.
Israel:
In Israel, World Milk Day is celebrated as a part of a holiday - Shavuot, in which it is traditional to eat dairy products, especially any kind of cheese cake you may think of... there are milk festivals all over the country, and all the dairies promote milk products in any way possible.
The Israel dairy Board joins the party: since the holiday is celebrated also in kindergartens, we have sent 8000 kits of stories, games and other activities, for every child to play with and thus to learn about the nutritional importance of milk as a part of a balanced diet.
The Israeli cattle breeders are celebrating in having the yearly conference in Jerusalem. This conference is mainly scientific and its importance is growing each year - over 1400 cattle breeders have participated this year.
Happy World Milk Day!
Dr. Tova Avrech, Israel Dairy Board
Korea:
In Korea, we are preparing several events to show positive images of milk to consumers at the celebration of "2008 World Milk Day"
1) Celebration event for World Milk Day
- On June 1st, we will host the celebration event for the World Milk Day. We will encourage broadcasters and the press to report on the event. We will also invite government officials, consumers, and people from the dairy industry to the event.
2) 4th ilovemilk English Speech Contest
-To celebrate the World Milk Day, we have been holding "ilovemilk English Speech Contest" since 4 years ago. In the contest, elementary school students present their various opinions on milk in English. -This year, we will go through the whole course of the event from June 1st to October 19th ,conducting entry judging, local qualifiers and a final contest. The final winner will receive an award from the agricultural minister and scholarship.
3) ilovemilk Online Event
- In "ilovemilk", a website that provides various information on milk, the event titled "Find White Milk" will take place from June 1st to June 30th to promote drinking white milk. We are planing to give a variety of prizes.
4) Open Farm
- We are planing to open farms to consumers to promote a positive image of the dairy industry. In the events, participants will have chances to experience a daily life in the farm and to make milk products such as ice cream by themselves.
Jaejun Cho, Korea Dairy Committee
Malawi:
After 8 years 1st June has become firmly established as the national day of celebration for dairy farmers in Malawi.
As usual there is much excitement in the build up to the day with preparations starting weeks before – which include 6 km of specially designed cloth being distributed for dancing dresses to be made!. The dances performed by women from the milk bulking groups are one of the day’s highlights, with ever more spectacular displays being invented to woo the crowds. A few of us who are less creatively inclined go for the odd jog in anticipation of doing the milk run.
The day also provides a good opportunity to recognize the region’s top farmers with awards for their achievements, and to mark other significant events like the opening of a new milk bulking group at Mombezi, the site of this year’s event.
Our best wishes go out to farmers round the world – many of whom we hope can also look back on one of the best years in memory for milk producers.
Brian Lewis, Shire Highlands Milk Producers Association
Norway:
We are currently running a campaign (net campaign) where we encourage people to send in their good “milk stories” (different ways of using milk, old woman’s remedies, etc.). The best milk story wins a milk bucket full of money. We are planning to make a press kit in connection with World Milk Day, where we list up the best milk stories that have been sent in (maybe divided into regions – for local media). In addition the press kit will include facts about milk, consumer figures, international happenings etc.
Kjersti Selseth, The Norwegian Dairy Council
Poland:
1. Under the leading topic: ‘Sharing of Polish and three Baltic countries (Lithuania, Latvia, Estonia) experiences in realization of the program to develop school milk activity’ Seminar was held in Warsaw and Radomsko Dairy on 22 – 23 of April 2008.
Presentations from the Foundation ‘Milk for Schools. Milk for Health’ and Elopak Poland, Ministry of Agriculture and Rural Development (two speakers) as well as Agricultural Market Agency (two speakers) were concluded with the lecture ‘Milk: what’s best today?’ (Prof. Cichy and dr Kobelska – Dubiel from Poznan Medical University).
In the second part of the seminar experiences in milk programs were shared from: Estonia, Latvia and Lithuania. The representative from Finland commented that this seminar was a historical event. After discussion following conclusions were formulated:
a) Four participating Baltic countries are recognizing the importance of milk in schools program for nutrition and health promotion assuring promotion found.
b) It is recognized that financial support from the government as well as EU is of great value.
c) Exchange of experience and achievements in this field should be continued and extended.
d) Promotion of drinking milk as well as education at different level should be continued.
e) It is hoped that school milk program will create also good habits of milk and milk products consumption in all groups of population.
f) Some studies or research in this regard should be also supported.
g) Some help, not only from EU and UNO agencies (e.g. FAO) should be considered and/or requested.
h) Meeting in Poland should be extended and similar consecutive (every year or every second year) meetings held in other Baltic countries.
2. During Warsaw University of Life Sciences (former Warsaw Agricultural University) Days on 16-17 May the Dairy Plant from Garwolin offered many milk products including free milk to hundreds of visitors attending this event. The Experts from the Foundation ‘Milk for Schools. Milk for Health’ were also present. The stand was of great interest among the public that appreciated highly the quality of the products.
Stan Berger, Chairman of the Foundation 'Milk for Schools. Milk for Health.’
Russia:
This year Tetra Pak Russia together with dairy producer All-group company arrange the celebration of World Milk Day in Rostov region. As Russians usually celebrate 1st of June as an International Children's Day, we decided to focus our main activities on the kids.
World Milk Day will be celebrated in the Central Park of Rostov city. The estimated audience is 500 children with their parents. Representative of local government is expected to come and give welcoming speech. The event will include free milk distribution, fascinating performance about milk with fairytale characters, different games and sport activities. We've distributed press-release to several mass media and expect five local TV channels to make a report about the event.
Olga Medvedeva, Tetra Pak Russia
Saudi-Arabia:
Tetra Pak Arabia is planning to organise a fun-filled evening carnival featuring cheerful games and plenty of healthy and nutritious milk-related games to mark this year’s World Milk Day. Aimed at raising awareness about the importance of milk, the event is being organised at the Red Sea Mall in Jeddah, Saudi Arabia.
“World Milk Day gives Tetra Pak a great opportunity to raise awareness about the importance of drinking milk and the protection that our packages provide in line with our motto, protects what’s good”, believes Amar Zahid, Managing Director Tetra Pak Arabia. “This is what we aim to do through an enjoyable platform like a fun-filled World Milk Day” he added.
The event will involve mall visitors and families who will participate in a range of activities including art competition, kindergarten colouring competition and a variety of games centred around healthy and nutritious milk. Tetra Pak Arabia’s local and regional dairy customers will be putting up their stands and offer free samples of long life milk to visitors. Tetra Pak is also supporting the work of the International Osteoporosis Foundation (IOF) to help spread this message worldwide. Under this three-year cooperation agreement with IOF Tetra Pak is a major partner in the IOF activities to promote awareness of how individuals can build strong bones and contribute to their own bone health.
Rauf Hameed, Tetra Pak Arabia
Sweden:
On the world Milk day in Sweden we are arranging an event where Stefan Karlsson, one of Sweden's top chefs and winner of the national competition Chef of the year 1995, is presenting a tasty Sunday dinner, accompanied by milk as a suitable table drink. We will distribute a press kit containing the recepies, a recent study on the Swedish peoples milk habits and views on milk and the dairy farmers, facts about the Milk day and how it is recognized in other parts of the world.
Kerstin Wikmar, Swedish Dairy Association
Tanzania:
We shall be celebrating the World Milk Day as usual as part of our Milk Week celebrations which will run from 29th May to 1st June. This year's venue will be Sumbawanga town in the South West of the country near the border with Zambia. The good thing about the venue is that it was proposed by Hon Jakaya Kikwete, President of the United Republic of Tanzania.
Activities planned for this year are:
The 7th National Dairy Development Conference
- Show of Dairy Animals
- Dairy products display and competition
- Rally of Stakeholders through the Main street in the town on 1st June
The rally will be received and addressed by the Minister for Livestock Development who will be gues of honour.
Charles Mutagwaba , Tanzania Dairy Board, www.tzdairyboard.org
Thailand:
This is the second year of World Milk Day Celebration in Thailand organised by Tetra Pak (Thai) Limited, in conjunction with Thai Osteoporosis Foundation (TOPF) under the Royal Patronage of Her Royal Highness Princess Galayani Vadhana Krom Luang Naradhiwas Rajanagarindra.
The “World Milk Day: Let’s Drink Milk” event will be held on Friday, May 30 at Siam Discovery Center (downtown shopping center in Bangkok). There will be mascot parade, exhibition, educational zone, games, free bone density test, and free milk distribution. In the late afternoon there will be more entertainment, games, interview with celebrities and doctors from TOPF plus mini concert.
Moreover milk distribution points will be arranged in high traffic areas in Bangkok from early morning till afternoon. The campaign aims to encourage Thais to realize the importance of milk and its benefits on osteoporosis prevention.
Tapanee Junhom, Tetra Pak (Thai) Ltd.
UK:
We are promoting World Milk Day in the UK with a PR campaign that we hope will gain media exposure and raise awareness for this annual event as well as for the health and nutritional benefits of milk. Our campaign consists of the following activities:
1.We’ve engaged Catherine Collins head of dietetics at St Georges Hospital to talk about the nutritional benefits of milk and 3-A-Day in several radio interviews which will take place between 9am and 5pm this Friday.
2. We are working with a PR agency on the following activities:
- In order to remind people of where milk comes from, a milking simulator, is being taken onto the streets of London for the public to try their hand at milking it. The images will be released along with a written piece on the benefits of milk to the press in the hopes of achieving coverage in the nationals and regionals.
- Commissioned a small yougov survey to find out the UK’s favourite way to enjoy a glass of milk i.e. the time of day people enjoy milk most and what they like to have it with best and we’ve had a “magic milk moment” graphic developed to illustrate the results which will also be used to get some positive coverage.
- Promote the worldwide activities of World Milk Day to the media in order to put the event into a more global context.
- Promote a piece of literature from our archive that shows the quirky way that milk and dairy products were promoted in the 1930’s.
Jesse Youmans, The Dairy Council
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